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Meet your new daily drivers. The Protect + Blur Duo delivers mineral sunscreen SPF 50 + blurring coverage for a simplified, everyday routine.
Start with Sun Serum
Apply Sun Serum Mineral Sunscreen SPF 50, a weightless formula that delivers up to 24-hour hydration and 8-hour oil control. The water-burst texture sinks effortlessly into skin to quench and refresh, while 7 molecular weights of Hyaluronic Acid hydrate skin to visibly plump and replenish. Rhodiola Root and Echinacea Extracts balance skin’s needs, and, over time, Barrier-Boosting Sugars strengthen the skin’s moisture barrier by locking in hydration for more resilient skin. Sun Serum offers extended spectrum protection against UVA, UVB, visible + infrared light.
Swipe on Better Skin
Conceal + brighten with Skin Blur Serum Concealer—in your choice of 34 self-setting shades. Inspired by soft, flexible fabrics that drape and move with you, this weightless concealer has an innovative featherweight texture. It fuses seamlessly with skin for a blurred, natural finish. The formula gives you the perfect amount of playtime, then self-sets for crease-resistant, 12-hour wear—no powder needed. Caffeine, Matrixyl® 3000 peptides + retinol alternative Sea Fennel boost elasticity and reduce the appearance of fine lines + wrinkles.
Both formulas are cruelty-free, non-comedogenic, and safe for sensitive skin.
- KateVerified BuyerReviewingSun Serum Mineral Sunscreen SPF 50Skin Type NormalConcerns Hyperpigmentation, Fine Lines and WrinklesAge Range 25-34Reviewed by An ILIA customerReviewed By An ILIA customerSun Serum Shade Light/MediumRated 3 out of 5 stars10/12/26Too dark, heavy on the skin, difficult packaging
Been using the light-medium shade for a while now. It’s a little too tinted for my fair skin but I still use it because I haven’t found a new product yet that’s also on the cleaner ingredient side. When using the amount needed to get the spf 50 benefit, it’s heavy and tacky on the skin even after it dries. Please design a better bottle. Maybe use a slight tear drop shape so when you’re trying to get the last bit out, the product can funnel to the opening.
- EuropaVerified ReviewerReviewingSun Serum Mineral Sunscreen SPF 50Skin Type DryConcerns RednessAge Range 55-64Reviewed by An ILIA customerReviewed By An ILIA customerRated 3 out of 5 stars10/11/26Need a fair light color
Light to medium is too dark!
- Laura F.Verified ReviewerReviewingSun Serum Mineral Sunscreen SPF 50I do not recommend this productSkin Type CombinationConcerns Fine lines + Wrinkles, HyperpigmentationAge Range 35-44Reviewed by An ILIA customerReviewed By An ILIA customerSun Serum Shade Light/MediumRated 2 out of 5 stars10/10/26Irritated stinging skin
I don’t describe my skin as sensitive. I have mid-life (40s) combination skin now turning more to the dry side. I’ve been trying to figure out what has been causing my skin to sting especially around my eyes and I think it’s this product as the timeline correlates with starting to use this. My skin appears very dry, more lines around my eyes also - I look parched. Reading the other comments I wonder if it’s the clove? I’m not sure I’ve tried products with clove in before. The active ingredients listed aren’t ones that usually cause me irritation. I have other ilia products that haven’t caused this reaction. Curious.
- alison m.Verified BuyerReviewingSkin Blur Serum ConcealerI recommend this productSkin Type DryConcerns Hyperpigmentation, Fine lines + Wrinkles, Dark CirclesSkin Tone NeutralUndertone NeutralAge Range 55-64Reviewed by An ILIA customerReviewed By An ILIA customerRated 5 out of 5 stars10/9/26awesome
fabulous concealer
- madalynnReviewingSkin Blur Serum ConcealerI recommend this productRated 5 out of 5 stars10/9/265 Stars
Love it!!
