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The Viral Minis

$45.10 CAD ($82 value)

$45.10

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Everything’s better as a mini—including our bestsellers. Meet The Viral Minis, featuring a small trio of fan-favorite eye + skincare formulas.

Start with the Base Face Milk for a lightweight boost of moisture on its own, or as the perfect prep step for makeup.

Add a wash of shimmery color to lids with Eye Stylus Shadow Stick in peachy pink Beam. The rich, waterproof pigment blends easily and lasts up to 12 hours. Cover with color, line + define, or highlight with the versatile formula.

Finish with a few swipes of Limitless Lash Mascara in After Midnight—a classic, soft black. The cult classic formula lengthens, lifts, and separates lashes without clumping—then resists flaking and smudging for up to 12 hours. Plus, Limitless Lash is ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers.

Try a bit of our best with three award-winning minis.

  • Give Face Milk 2-3 shakes into the palm of your hand. Rub your palms together and gently press into skin on face and neck.
  • For a wash of pigment, glide the flat side of Eye Stylus Shadow Stick over lids. For definition, use the slanted tip along the upper lash line. For a brightening boost, use the slanted tip on the inner corners.
  • Glide the shorter side of the Limitless Lash wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.
The Viral Minis

The Viral Minis

4.6
Rated 4.6 out of 5 stars
Based on 11,432 reviews
11,432 reviews
  • Nilsa W.
    Verified Buyer
    Reviewing
    Eye Stylus Shadow Stick
    I recommend this product
    Skin Type Sensitive
    Skin Tone Warm
    Undertone Warm
    Eye Color Brown
    Age Range 45-54
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    9/5/26
    Amazing Color!

    I have confidence in this eye makeup! It is free of harmful chemicals! It is long wearing! It is easy to use!

  • Janet P.
    Verified Buyer
    Reviewing
    Eye Stylus Shadow Stick
    Skin Type Normal
    Skin Tone Cool
    Undertone Cool
    Eye Color Blue
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 3 out of 5 stars
    9/5/26
    Not the best

    I like the colors but not the way it creases after a couple if hours

  • Sara S.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Sensitive
    Skin Tone Neutral
    Undertone Warm
    Eye Color Hazel
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    9/5/26
    Love it

    I love how nicely this mascara goes on and separates my lashes for a nice natural finish

  • Sara S.
    Verified Buyer
    Reviewing
    Eye Stylus Shadow Stick
    I recommend this product
    Skin Type Sensitive
    Skin Tone Neutral
    Undertone Warm
    Eye Color Hazel
    Age Range 65+
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    9/5/26
    Love it

    I love how easy and nicely this eye showdown stick goes on and stays all day no creasing! I will be ordering other shades

  • Dagmara D. O.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Dry
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 45-54
    Reviewed by An ILIA customer
    Rated 4 out of 5 stars
    9/4/26
    Mascara

    Nice coverage. Good to have brown as an option.

    Wears well.