ILIA Color Haze in Shade Before Today
ILIA Color Haze in Shade Before Today
Smear of Before Today Color Haze
ILIA Color Haze in Shade Before Today

Color Haze


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Dusty mauve with cool undertones

Before Today



What it is: A creamy pigment for lip and cheek that can build in intensity or blend out to a natural looking flush.

How it works: Achieve the perfect wash of color or a bolder pop without changing tubes. This weightless cream pigment has a soft, natural finish on cheeks and dries down to a comfortable matte on lips, all while keeping your skin feeling smooth and hydrated.

Customize your shade's payoff by building up the intensity or blending out to a haze of color. Whether you make a statement or prefer going seamless, this formula's blend of skincare actives will keep your complexion feeling as good as it looks.

What else you need to know:

Size: 0.23 fl oz | 7 ml

About this shade:

Flattering dusty mauve with cool undertones that shows best on fair to light skin tones. 


- Best Green Makeup, Elle International (2021)
- Best
Cream Blush, NewBeauty (2020)
- Best Lipstick, PureWow (2019)

Please note that some of the Color Haze Multi-Use Pigment components have the incorrect weight printed on the tube as 0.16 fl oz | 5ml. These products are full size and the fill-weight is 0.23 fl oz | 7ml.

How to Use





Designed for lip and cheek, Color Haze's unique cream formula nourishes skin on contact and dries down to a soft wash of color with a modern matte finish, especially on the lips.
  • Cleanly formulated
  • cruelty-free
  • silicone-free
  • vegan
  • Formulated without Gluten

Key Active Ingredients

Jojoba Oil

Helps to repair skin and seal moisture.

Coconut Oil

Conditions and soften lips and skin.

Linseed Oil

A rich fatty acid that smooths skin.

Sasha's Tip

A little goes a long way. For lips, I like to dot it in the center and feather out towards the edges for a soft diffused look. For extra moisture, layer Balmy Days Lip Conditioner underneath or Balmy Gloss Tinted Lip Oil on top.

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