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In Frame Brow Gel

USD Value

4.6
Rated 4.6 out of 5 stars
794 Reviews

Picture perfect brows.

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Reframe your gaze. This clear, lightweight brow gel sculpts and sets for a full, lifted look. The long-lasting formula is clinically proven to hold brows in place for 8 hours with a natural, flake-resistant finish. With every wear, Hydrolyzed Quinoa and a Hair Renewal Complex help brows look their fullest and healthiest.

Size: 0.15 oz | 4.5 ml

Aqua/Water/Eau, Alcohol Denat., Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, PVP, Glycerin, PVM/MA Decadiene Crosspolymer, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Hydrolyzed Quinoa, Sodium Hydroxide, Glycine, Larix Europaea Wood Extract, Sodium Metabisulfite, Sodium Benzoate, Camellia Sinensis Leaf Extract, Zinc Chloride.

Thoughtfully Formulated

  • VEGAN
  • CRUELTY-FREE
  • FORMULATED WITHOUT FRAGRANCE
  • DERMATOLOGIST-TESTED
  • OPHTHALMOLOGIST-TESTED

Before + After

Slide to see brows go from low to lifted. The perfect level of hold is just a few quick flicks away. 

Clinical Results

98% said brows were shaped and sculpted*

98% said the brush deposited the perfect amount of product*

98% said it didn’t flake**

96% said it supported healthy hair growth***

94% said brows looked lifted, with comfortable, medium hold**

In a clinical study of 54 women from 18-58. Results after application (*); after 8 hours (**); after 21 days(***).

Key Ingredients

Hydrolyzed Quinoa
Protein-rich extract that helps condition and strengthen hair.

Hair Renewal Complex
Targets hair follicle stem cells to help brows appear fuller and thicker.

How to Use

Fill First
Start by filling brows with In Full Micro-Tip Brow Pencil, or begin with clean, bare brows.

Glide the Wand
Apply the clear gel to brows with short, upward strokes in the direction of hair growth.

Why We Love It

Not too firm, not too flexible. This clear gel sets brows into place for 8 hours with comfortable, medium hold.

Founder's Note

“I believe that brows frame the face—a little lift can go a long way. Use the brush to push brow hairs up for a naturally fuller look.”

— Sasha

FAQ

If we didn't answer your question, let's chat or contact us.

Is In Frame Brow Gel vegan?

+

Yes—our brow gel is vegan and certified cruelty-free by Leaping Bunny.

Is ILIA Eyebrow Gel long-lasting?

+

In Frame Brow Gel is clinically proven to hold brow hairs for 8 hours with a natural, flake-resistant finish.

What kind of hold does it have?

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In Frame Brow Gel sets brows with comfortable, medium hold—not too firm, not too flexible. It holds hair for a natural, lifted look that lasts for 8 hours.

Will this clear brow gel flake?

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Our brow gel is formulated to resist flaking throughout the day. For best results, we recommend applying it to clean, bare brows, or after filling them in with In Frame Micro-Tip Brow Pencil.

How can I recycle the packaging?

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The outer carton can be recycled at home, just like other cardboard packaging. To recycle the gel, follow these steps:

  • Clean the tube and cap/wand with warm, soapy water.
  • Remove the label from the base of the tube and discard it.
  • Using tweezers, remove the inner ring from the opening of the tube.

Send the cap/wand, inner ring, and tube to Pact Collective for recycling. U.S. customers can request a free shipping label here.

Will it help my brows grow?

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In Frame Brow Gel is powered by haircare ingredients to help brows appear fuller and thicker. In a clinical study of 54 women, 96% said it supported healthy hair growth and 93% said it helped increase hair density after 21 days.

4.6
Rated 4.6 out of 5 stars
Based on 794 reviews
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794 reviews
  • Lacramioara S.
    Verified Buyer
    In Frame Brow Gel
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Rated 5 out of 5 stars
    8/16/24
    Love it!

    The clear eyebrow gel is part of my daily non make up routine. I like to fix my eyebrows in the morning and they stay nicely shaped all day long.

    Was this helpful?
  • Karen D.
    Verified Buyer
    In Frame Brow Gel
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Rated 5 out of 5 stars
    8/8/24
    Clean gel

    This gel isn’t stiff but keeps your eye brows in place!

    Was this helpful?
  • Seyda U.
    Verified Buyer
    In Frame Brow Gel
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Rated 4 out of 5 stars
    6/26/24
    It holds the brows

    The product is easy to use and hold the brows in place. I would recommend this as it doesn’t leave residue on brows. It worked great during humid weather. My brows are on the thicker side and I don’t think the product made them look dramatically different.

    Was this helpful?
  • Paxton S.
    Verified Buyer
    In Frame Brow Gel
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Rated 5 out of 5 stars
    4/30/24
    Love!

    Keep my eyebrows in place but doesn’t look stiff or unnatural

    Was this helpful?
  • Kristen H.
    Verified Buyer
    In Frame Brow Gel
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Rated 5 out of 5 stars
    3/10/24
    All day

    I needed a new, quick and easy makeup routine with clean ingredients, ilia made that easy! I used the color match email and they were sooooo helpful to select colors and help with learning to use and apply my new makeup. I ordered everything I needed for a fresh start and the products are all high quality, easy to use and clean! This gel is perfection, no more brow fill in, this darkens my brows, lifts and I’m done in 2 seconds and it holds all day.

    Was this helpful?
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