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True Skin Serum Foundation


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Medium with warm undertones

Catalina SF7



What it is: ILIA's True Skin Serum Foundation is a weightless foundation that delivers buildable, light to medium coverage with a velvety finish.

How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe Leaf, Rosehip, Jojoba and Marula Oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.

Similar shades:

- True Skin Serum Concealer in Kava SC3
- Super Serum Skin Tint SPF 40 in Ramla Bay ST12.5

What else you need to know:

Size: 1 fl oz | 30 ml

- Best Natural Foundation, InStyle Magazine (2019)
- Best Natural Anti-Aging Foundation, Business Insider (2019)

How to Use





A complexion-perfecting, serum-infused foundation that's equal parts skincare and color correction for a natural look that is radiant and real.
  • Dermatologist Tested
  • Non-Comedogenic
  • Vegan
  • Cruelty-Free
  • Formulated without Gluten

Key Active Ingredients


Helps to soothe irritations and tame redness.

Plant-Based Squalane

Helps to balance skin and improve elasticity.


A resin from a tree that grows on the Greek island of Chios, helping to mattify and refine skin throughout the day.

Sasha's Tip

My main goal in creating this Serum Foundation was to have something that really looks and feels like the best version of your skin. It should be undetectable to the eye, yet still provide good coverage while making your skin look youthful and radiant. Because there’s lots of play time before the formula sets, we recommend using your fingers or a brush. Always set with our Soft Focus Finishing Powder to lock everything into place for all day wear.

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