Limitless Lash Mascara
$29 USD
Earn 29 points with this purchase.
Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.
Full Size: 0.27oz. | 8g
Mini Size: 0.1oz. | 3g
Awards:
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)
The Art of the Eye
MAKEUP IS A MEDIUM
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Bright Start Retinol Alternative Eye Cream
Brighten, hydrate, smooth, and depuff eyes before makeup.
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Super Serum Skin Tint SPF 40
Smooth on like a serum for dewy coverage and mineral SPF.
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Why We Love It
Founder's Note
“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”
— Sasha
FAQ
If we didn't answer your question, contact us.
- DanaReviewingLimitless Lash MascaraI recommend this productSkin Type NormalConcerns Dark Circles, Fine lines + Wrinkles, Fine Lines and WrinklesSkin Tone NeutralUndertone WarmEye Color GreenAge Range 55-64Reviewed by An incentivized reviewerRated 4 out of 5 stars3/28/25Layers give the look you want
I received the Ilia limitless lash mascara in brown from PinchMe in exchange for my honest review. I liked the way this mascara lengthened my lashes and gave me the look I wanted after two coats. I didn’t realize the color was brown until I read the box, it was so dark and natural I thought it was black. I also noticed that the wand seemed longer than most other mascaras that I have used!
- Alysha A.Verified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Fine lines + Wrinkles, Visible Pores, Uneven Texture, Fine Lines and Wrinkles, BlackheadsSkin Tone NeutralUndertone NeutralEye Color BrownAge Range 25-34Reviewed by An incentivized reviewerRated 4 out of 5 stars3/28/25Pretty good for a brown mascara
I received this product for free in exchange for my honest review. I have tried the travel size version of the black shade of this mascara and absolutely love it, but I feel this one does just a bit less for the eyes. Still a very good mascara and one of the best for brown mascaras so I’d definitely recommend it as it truly separates the lashes and provides great length.
- RachelVerified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationSkin Tone NeutralUndertone CoolEye Color BlueAge Range 45-54Reviewed by An incentivized reviewerRated 5 out of 5 stars3/28/25Great mascara, love the wand
This is a great mascara that stays put all day long. Pinchme sent me this mascara for free to try. I love the wand, it coats every lash and is buildable. I just did 2 coats and there was no smudging or flaking at all. It was a little stubborn to remove at the end of the day, but that is what makeup remover is for.
- CherylVerified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type NormalConcerns Fine lines + WrinklesSkin Tone WarmUndertone WarmEye Color GreenAge Range 45-54Reviewed by An incentivized reviewerRated 5 out of 5 stars3/27/25Love this mascara!
I received ILIA limitless lash mascara rich brown for free for my review. I love the way it defines my blond lashes. This mascara give my lashes volume and length. This the best mascara I have ever used and I would recommend this.
- Kara s.Verified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Visible Pores, Redness, Fine Lines and WrinklesSkin Tone NeutralUndertone NeutralEye Color HazelAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars3/27/25Beautiful lashes
Wow! I am in love with my ILIA limitless lash mascara. I have fine lashes and this mascara made my lashes beautiful. I can't wait to try more ILIA products. This is a amazing brand. I did receive the mascara for free but I can't wait to purchase more. I had no smearing or clumping either which is amazing.