Limitless Lash Mascara
$29 USD
Earn 29 points with this purchase.
Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.
Full Size: 0.27oz. | 8g
Mini Size: 0.1oz. | 3g
Awards:
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)
The Art of the Eye
MAKEUP IS A MEDIUM
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Bright Start Retinol Alternative Eye Cream
Brighten, hydrate, smooth, and depuff eyes before makeup.
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Super Serum Skin Tint SPF 40
Smooth on like a serum for dewy coverage and mineral SPF.
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Why We Love It
Founder's Note
“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”
— Sasha
FAQ
If we didn't answer your question, contact us.
- ShawnaReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Visible PoresSkin Tone CoolUndertone CoolEye Color BlueAge Range 18-24Reviewed by An incentivized reviewerRated 5 out of 5 stars4/24/25An Amazing brown mascara!
I received a free product! The mascara has a great brown color to it. I like how it gets all the little hairs so all are covered with mascara. Its a great product that last all day and doesnt clump like others. I feel like it works better than any others do! Definitely would recommend.
- MelissaReviewingLimitless Lash MascaraI recommend this productSkin Type CombinationConcerns Fine lines + Wrinkles, Fine Lines and Wrinkles, Uneven Texture, Dark CirclesSkin Tone NeutralUndertone NeutralEye Color BlueAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars4/24/25Looks subtle and natural
I received a free sample of ILIA Limitless Lash Mascara through the Pinchme platform, in exchange for an honest review. I love that they separate my lashes and look natural with the brown color.
- Cassie L.ReviewingLimitless Lash MascaraI recommend this productSkin Type OilySkin Tone NeutralUndertone NeutralEye Color HazelAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars4/24/25Like the brown
I normally don’t try brown mascara but i’m glad I did. It’s a nice way to enhance my eyes when I don’t want to wear much makeup. My favorite part is that it was transfer proof. I have oily skin and eye lids and usually by the end of the day if I don’t use a primer my mascara is all over my lids. But this brand did not smear and I didn’t have to use a primer. For that alone I would recommend. I have tried better for volume and length but for a day to day mascara that stays put I would choose this one. I was sent this product free for my honest review.
- Veronica “Luckyv” U.Verified ReviewerReviewingLimitless Lash MascaraI recommend this productSkin Type OilySkin Tone NeutralUndertone NeutralEye Color BrownAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars4/22/25Best brown mascara
This mascara was so unique , it left my lashes super lengthy and very well coated. Love the different and it has a comb on the opposite side that is a game changer super easy to fan out my lashes. I received this as a feee sample to test . It’s a good and clean brand . Lasts long as well .
- VictoriaReviewingLimitless Lash MascaraI recommend this productSkin Type OilyConcerns Fine lines + Wrinkles, Visible Pores, Hyperpigmentation, Breakouts, Uneven TextureSkin Tone NeutralUndertone NeutralEye Color BrownAge Range 35-44Reviewed by An incentivized reviewerRated 5 out of 5 stars4/22/25My new favorite mascara!
I received the ILIA Limitless lash lengthening, clean mascara in Before Dawn (brown) in exchange for my honest review. First of all, I have never in my life tried brown mascara before second, I have never tried a brush like this before at first I was a bit peeved because I didn’t know how to use the brush and the result was too subtle for me. But after practicing my application and trying out different techniques with the brush, I have found my dream mascara product! The double sided head is really amazing for both volume and lengthening. I love to apply multiple coats to really get good thickness and the brush allows me to do that and separate them to avoid clumping. My lashes look natural and amazing! Thank you , ILIA
