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In Frame Brow Gel

$25 USD ( value)

887 Reviews
In Frame Brow Gel
Brow Gel swatch with a smooth texture and subtle sheen, spread in a vertical motion.
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
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Sale price$22.50

Regular price $25.00

PAIR IT WITH

In Full Micro-Tip Brow Pencil to fill and define brows with soft, buildable pigment.

Select shade - $26
$25.00

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Reframe your gaze. This clear, lightweight brow gel sculpts and sets for a full, lifted look. The long-lasting formula is clinically proven to hold brows in place for 8 hours with a natural, flake-resistant finish. With every wear, Hydrolyzed Quinoa and a Hair Renewal Complex help brows look their fullest and healthiest.

Size: 0.15 oz | 4.5 ml

Aqua/Water/Eau, Alcohol Denat., Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, PVP, Glycerin, PVM/MA Decadiene Crosspolymer, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Hydrolyzed Quinoa, Sodium Hydroxide, Glycine, Larix Europaea Wood Extract, Sodium Metabisulfite, Sodium Benzoate, Camellia Sinensis Leaf Extract, Zinc Chloride.

  • 2025

    Best Eyebrow Gel

    Cosmopolitan Clean Beauty Awards

In Frame Brow Gel

In Frame Brow Gel

Clear Clear

Thoughtfully Formulated

  • vegan
  • cruelty-free
  • formulated without fragrance
  • dermatologist-tested
  • ophthalmologist-tested

8 Hour comfortable hold*

Full brows with a natural finish

Dermatologist-tested

Ophthalmologist-tested

A model with hazel eyes and dark brown eyebrows with Brow Gel applied.

Clinical Results

98%said brows were shaped and sculpted*

98%said the brush deposited the perfect amount of product*

98%said it didn’t flake**

96%said it supported healthy hair growth***

94%said brows looked lifted, with comfortable, medium hold**

In a clinical study of 54 women from 18-58. Results after application (*); after 8 hours (**); after 21 days(***).

The brow gel applicator with a swatch of the gel next to it on a light background.

Ingredients

Hydrolyzed Quinoa

Protein-rich extract that helps condition and strengthen hair.

Hair Renewal Complex

Targets hair follicle stem cells to help brows appear fuller and thicker.

How To Use

Fill First

Start by filling brows with In Full Micro-Tip Brow Pencil, or begin with clean, bare brows.

Glide the Wand

Apply the clear gel to brows with short, upward strokes in the direction of hair growth.

Why We Love It

Not too firm, not too flexible. This clear gel sets brows into place for 8 hours with comfortable, medium hold.

Founder's Note

“I believe that brows frame the face—a little lift can go a long way. Use the brush to push brow hairs up for a naturally fuller look.”

— Sasha

Recycle or Repurpose

FAQ

If we didn't answer your question, contact us.

Yes—our brow gel is vegan and certified cruelty-free by Leaping Bunny.

In Frame Brow Gel is clinically proven to hold brow hairs for 8 hours with a natural, flake-resistant finish.

In Frame Brow Gel sets brows with comfortable, medium hold—not too firm, not too flexible. It holds hair for a natural, lifted look that lasts for 8 hours.

Our brow gel is formulated to resist flaking throughout the day. For best results, we recommend applying it to clean, bare brows, or after filling them in with In Frame Micro-Tip Brow Pencil.

The outer carton can be recycled at home, just like other cardboard packaging. To recycle the gel, follow these steps:

  • Clean the tube and cap/wand with warm, soapy water.
  • Remove the label from the base of the tube and discard it.
  • Using tweezers, remove the inner ring from the opening of the tube.

Send the cap/wand, inner ring, and tube to Pact Collective for recycling. U.S. customers can request a free shipping label here.

In Frame Brow Gel is powered by haircare ingredients to help brows appear fuller and thicker. In a clinical study of 54 women, 96% said it supported healthy hair growth and 93% said it helped increase hair density after 21 days.

4.6
Rated 4.6 out of 5 stars
Based on 887 reviews
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887 reviews
  • Jamie S.
    Verified Buyer
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Skin Type Normal
    Skin Tone Neutral
    Undertone Cool
    Eye Color Hazel
    Age Range 25-34
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    8/8/26
    Love!

    I have dark eyebrows so I wanted a clear eyebrow gel. It's great! No flakes, great hold, not crunchy. I do recommend kind of smearing off a little excess product after application.

    Was this helpful?
  • Angela F.
    Verified Buyer
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Skin Type Combination
    Skin Tone Olive
    Undertone Cool
    Eye Color Green
    Age Range 45-54
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    8/7/26
    Great product

    Keeps brows in check. Those eyebrows stay in place all day!!

    Was this helpful?
  • Raminta D.
    Verified Buyer
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Skin Type Normal
    Skin Tone Cool
    Undertone Cool
    Eye Color Blue
    Age Range 35-44
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    7/10/26
    Exellent!

    A brow gel that gives a great, natural hold that stays put, and it truly doesn't show on the hair. I also appreciate the clean ingredient list.

    Was this helpful?
  • Tiffany S.
    Verified Buyer
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Skin Type Combination
    Skin Tone Neutral
    Undertone Warm
    Eye Color Hazel
    Age Range 25-34
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    7/8/26
    Exactly what I wanted

    I wanted a clear gel that would just set my brows in place so they don’t get all wonky throughout the day and this is exactly that. The brush is a great size, the formula is a good hold without being overly stiff or crunchy. And it lasts through the summer heat. Very happy with my purchase.

    Was this helpful?
  • Julie K.
    Verified Buyer
    Reviewing
    In Frame Brow Gel
    I recommend this product
    Skin Type Normal
    Skin Tone Neutral
    Undertone Cool
    Eye Color Blue
    Age Range 55-64
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    7/2/26
    Nice

    Nice product. It finishes off my brows to look perfect.

    Was this helpful?
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