Soft Focus Blurring Powder Blush

Thoughtfully Formulated

Blurring.
Smoothing.
Buildable.
12-hour wear.

Clinical Results

94% said it blurs + smooths skin texture.*

94% said the color lasted all day.**

94% said their skin looked smoother + more refined after 28 days.***

In a clinical study of 52 people immediately (*) and after 28 days (***). In a clinical study of 52 people and 12-hour instrumental test (**).

Soft Focus Complex
Blurs and smooths with the perfect ratio of light-filtering powders.

Edelweiss Extract
Rare alpine flower extract that helps lift and smooth for youthful-looking skin.

Winged Kelp Extract
Potent replenisher that restores hydration and supports firmer skin.

Plant-Based Squalane
Seals in moisture and boosts elasticity without clogging pores.

Put a Point on It
Dip the softly pointed Precision Powder Brush into blush and tap off any excess.

Clean Sweep
Sweep onto cheeks in soft, circular motions.

Build + Blur
Add layers to build pigment + blur.

At Second Blush
For an optional dose of dewy dimension, layer Multi-Stick under or over by tapping in with fingers.

Step 3 Super Serum Skin Tint SPF 40

Smooth onto skin for light coverage + mineral SPF.

Select Shade $48
Step 4 Precision Powder Brush

Dip into Soft Focus Blurring Blush to pick up pigment.
Step 5 Soft Focus Blurring Blush

Sweep onto cheeks for a blurred flush of color.

Select Shade $36
Step 6 Multi-Stick

Blend into cheeks with fingers for dewy dimension.

Select Shade $36

Why We Love It

Powered by our light-filtering Soft Focus Complex, this clean blush blurs pores + smooths skin texture for a dimensional flush of color.

Founder's Note

“What I love about this formula is how beautifully it sits on the skin—it gives a diffused blur of color that you can build. It’s unlike any powder blush I’ve tried before.”

— Sasha

Recycle with PACT. Download your free shipping label once you collect up to 10 empties.

FAQ

If we didn't answer your question, contact us.

In clinical testing, Soft Focus Blurring Blush was shown to last for 12 hours.

Soft Focus Blurring Blush is clinically tested to be safe for sensitive skin. It’s also noncomedogenic and formulated without talc, fragrance, gluten, or silicone.

Yes, Soft Focus Blurring Blush is talc-free.

We love to layer Soft Focus Blurring Blush with Multi-Stick! For long-lasting color with a soft-focus finish, apply Multi-Stick first, then sweep Blurring Blush on top. For a more dewy flush, try Blurring Blush first, then tap Multi-Stick on top with your fingers.

4.9

Rated 4.9 out of 5 stars

Based on 925 reviews

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925 reviews

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Jordan A.
Verified Buyer
I recommend this product
Skin Type Sensitive
Skin Tone Olive
Undertone Warm
Age Range 45-54
Reviewed by An ILIA customer
Rated 4 out of 5 stars
11/5/25
Very pretty!
But with any of the foundations, the color gets oily on top with each use. Very blendable. I wish the skincare/foundation residue didnt transfer (even after setting) to the blush. Matches the colors of multi sticks, oils, and lip crayons. Perfectly complementary!
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Kristin B.
Verified Reviewer
I recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles, Sensitivity
Skin Tone Neutral
Undertone Cool
Eye Color Green
Age Range 35-44
Reviewed by An incentivized reviewer
Rated 5 out of 5 stars
10/7/25
Nice color
This blush lasted day and went on smooth, blending easily so I didn’t have any weird lines. The color was great, a little went a long way and it lasted all day.
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Chloe H.
Verified Reviewer
I recommend this product
Skin Type Combination
Concerns Visible Pores
Skin Tone Neutral
Undertone Neutral
Eye Color Brown
Reviewed by An incentivized reviewer
Rated 5 out of 5 stars
9/8/25
Unique, coral color!
(I received this product in exchange for my honest review) This blush truly surprised me, I typically try to stay away from powder blushes as I find they can be a bit drying on my skin type- but this Soft Focus Blurring Blush went on seamlessly! The formula is so soft and creamy and seems to just melt right into the skin. It’s super easy to build up the pigment for a bright, bold look- or to just as a touch for a more natural vibe! Love this brand and love this formula!
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Tiffany
I recommend this product
Skin Type Normal
Concerns Uneven Texture, Visible Pores
Skin Tone Neutral
Undertone Neutral
Eye Color Blue
Age Range 35-44
Reviewed by An incentivized reviewer
Rated 4 out of 5 stars
9/6/25
Great Blush!
I received this product for free in return for my honest review. This blush is great! It goes on easily and blends well. There are so many shades to pick from so you can be sure to find the perfect one! It looks natural and it even covers blemishes!
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Peggy S.
Verified Buyer
I recommend this product
Skin Type Normal
Concerns Fine lines + Wrinkles, Visible Pores, Dark Circles
Skin Tone Cool
Undertone Cool
Eye Color Blue
Age Range 65+
Reviewed by An ILIA customer
Rated 5 out of 5 stars
9/5/25
Soft and pretty
I have two colors and love them both. The colors are just right for my pale skin and they last a long time.
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Clean Powder Blush from ILIA.

Meet a clean powder blush that goes on as a lightweight veil of color—then builds to a blurred, dimensional flush without getting cakey, muddy, or settling into fine lines. Formulated with a unique Soft Focus Complex—and no talc—Soft Focus Blurring Blush visibly blurs pores and smooths skin texture with 12 hours of all-day wear.

Choose from 8 talc-free shades that are vegan, cruelty-free, non-comedogenic, and safe for sensitive skin. Try layering it under or on top of Multi-Stick for a multidimensional cheek look. Pair it with the ILIA Precision Powder Brush for seamless application and effortless blending.

Soft Focus Blurring Blush

Thoughtfully Formulated

Blurring.
Smoothing.
Buildable.
12-hour wear.

Clinical Results

94% said it blurs + smooths skin texture.*

94% said the color lasted all day.**

94% said their skin looked smoother + more refined after 28 days.***

Powder Blush Ingredients

How to Use

Get the Look: Dewy Dimension

Step 3 Super Serum Skin Tint SPF 40

Step 4 Precision Powder Brush

Step 5 Soft Focus Blurring Blush

Step 6 Multi-Stick

Why We Love It

Founder's Note

How to Recycle

FAQ

HOW LONG DOES SOFT FOCUS BLURRING BLUSH LAST?

I HAVE SENSITIVE SKIN—CAN I USE SOFT FOCUS BLURRING BLUSH?

IS SOFT FOCUS BLURRING BLUSH TALC-FREE?

CAN I USE IT WITH MULTI-STICK?

Clean Powder Blush from ILIA.

Clean, Skin-Centric Beauty™

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Soft Focus Blurring Blush

Thoughtfully Formulated

Blurring. Smoothing. Buildable. 12-hour wear.

Clinical Results

94% said it blurs + smooths skin texture.*

94% said the color lasted all day.**

94% said their skin looked smoother + more refined after 28 days.***

Powder Blush Ingredients

How to Use

Get the Look: Dewy Dimension

Step 3 Super Serum Skin Tint SPF 40

Step 4 Precision Powder Brush

Step 5 Soft Focus Blurring Blush

Step 6 Multi-Stick

Why We Love It

Founder's Note

How to Recycle

FAQ

HOW LONG DOES SOFT FOCUS BLURRING BLUSH LAST?

I HAVE SENSITIVE SKIN—CAN I USE SOFT FOCUS BLURRING BLUSH?

IS SOFT FOCUS BLURRING BLUSH TALC-FREE?

CAN I USE IT WITH MULTI-STICK?

Clean Powder Blush from ILIA.

Clean, Skin-Centric Beauty™

Coming back soon.

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Complete your look.

Blurring.
Smoothing.
Buildable.
12-hour wear.