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Mascara is a Moment Set

$49.30 USD $58 Value

4.6
Rated 4.6 out of 5 stars
7,469 Reviews
Limitless Lash Mascara Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara
Before Dawn / Full
Rich Brown
Limitless Lash Mascara Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara
After Midnight / Full
Soft Black
$49.30

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After Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with After Midnight, a classic soft black. Or opt for a soft, natural look with Before Dawn, a rich new shade of chocolate brown. With either shade, the award-winning formula lengthens, lifts, and separates lashes without clumping, plus resists flaking or smudging for up to 12 hours. And the unique dual-sided wand? We tested over 100 to find one that acts like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, Limitless Lash removes easily with warm water—no scrubbing or tugging needed. It’s the moment you’ve been waiting for.

Glide the shorter side of the wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.

4.6
Rated 4.6 out of 5 stars
Based on 7,469 reviews
7,469 reviews
  • Elizabeth A.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Warm
    Undertone Warm
    Eye Color Hazel
    Age Range 35-44
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    2/4/26
    Great formula with lasting power

    I love the formula, it doesnt flake and its clean ingredients

  • Kristin D.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Sensitive
    Skin Tone Cool
    Undertone Cool
    Eye Color Blue
    Age Range 35-44
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    1/30/26
    Love this Mascara!!!

    This is by far the best mascara ever! I no longer have eye irritation, watery or eyes that burn. The mascara is gentle, lasts, and is super easy to apply.

  • Melissa
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Sensitive
    Skin Tone Warm
    Undertone Warm
    Eye Color Hazel
    Age Range 35-44
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    1/29/26
    Loving the new brown shade: before dawn!! 🤎

    I’ve always loved this mascara because it makes my lashes look soo long, doesn’t irritate my eyes, comes off with warm water, and is clean. And now, this brown shade is my newest obsession!! It’s amazing and I hope Ilia will continue to offer more shades. Loving how it pops my eye more, not as contrasty as the black, which is a breath of fresh air! Nicely played, Ilia.

  • HJ
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I do not recommend this product
    Skin Type Dry
    Skin Tone Warm
    Undertone Warm
    Eye Color Brown
    Age Range 35-44
    Reviewed by An ILIA customer
    Rated 2 out of 5 stars
    1/14/26
    Clumps for me

    Not sure why so many rave about this mascara. It's very clumpy for me. Maybe I got an old batch?

  • Beatrice A.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Skin Tone Warm
    Undertone Neutral
    Eye Color Blue
    Age Range 25-34
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    1/12/26
    The best mascara

    My favorite mascara out there.