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Mascara is a Moment Set

$49.30 USD $58 Value

4.6
Rated 4.6 out of 5 stars
6,749 Reviews
Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured. Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara
Before Dawn / Full
Rich Brown
Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured. Limitless Lash Mascara Black Mascara Brush with ILIA container. One Mini size mascara is pictured.
Limitless Lash Mascara
After Midnight / Full
Soft Black
$49.30

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After Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with After Midnight, a classic soft black. Or opt for a soft, natural look with Before Dawn, a rich new shade of chocolate brown. With either shade, the award-winning formula lengthens, lifts, and separates lashes without clumping, plus resists flaking or smudging for up to 12 hours. And the unique dual-sided wand? We tested over 100 to find one that acts like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, Limitless Lash removes easily with warm water—no scrubbing or tugging needed. It’s the moment you’ve been waiting for.

Glide the shorter side of the wand through lashes to lift and define, then use the longer, comb-like side to lengthen and separate. At the end of the day, simply remove with warm water or your favorite cleanser.

4.6
Rated 4.6 out of 5 stars
Based on 6,749 reviews
6,749 reviews
  • Tiffanie B.
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Dry
    Concerns Fine lines + Wrinkles
    Skin Tone Cool
    Undertone Neutral
    Eye Color Blue
    Reviewed by An ILIA customer
    Rated 4 out of 5 stars
    6/18/25
    I love when brands come out with brown mascara!

    Before Dawn is a dark brown. It's definitely not as harsh as black, which never looks quite right on me. I would love to see a lighter brown option but this will do. The consistency is ideal for a single natural looking coat but clumps easily on the 2nd if you try to go back for more volume. Minimal transfer throughout the day. That plus the clean formula make this a stand out and my current go to. One star off because it's a small tube for the high price - I'll probably wait for another sale to buy again.

  • Brook
    Verified Reviewer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Concerns Visible Pores, Hyperpigmentation, Redness, Breakouts, Puffiness
    Skin Tone Cool
    Undertone Olive
    Eye Color Green
    Age Range Under 18
    Reviewed by An ILIA customer
    Rated 5 out of 5 stars
    5/26/25
    Loved it!

    I’ve been using this mascara for 3 years now and I’ve never changed mascara since. I’ve put as many people onto this mascara as I could.100% recommend instead of other mascara when you take your mascara off and to scrub for days and it still stains and it takes forever to get off.Instead this mascara washes away with water super easily it makes my eyelashes look absolutely beautiful, luscious and long. Its ingredients are also amazing It smells like honey and it has Argan oil in it to make your lashes longer. I always get compliments on my eyelashes and it is solely because of this mascara.

  • Hannah
    Verified Buyer
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Skin Tone Warm
    Undertone Neutral
    Eye Color Green
    Reviewed by An ILIA customer
    Rated 4 out of 5 stars
    5/7/25
    Nice mascara!

    The mascara I got was the black one, and it was great! It does have different sides of the wand, some do add a thicker amount of mascara than others. I have a lot of eyelashes, and they're thick... So it does tend to weigh my eyelashes down a decent bit. But I just curl them more than I'd like and then the mascara weighs them down to a nice curl typically. I love that it is non-toxic and doesn't give me any reactions or rashes around my eyes. Although, I'd love a waterproof formula, as waterproof ones tend to hold curl better.

  • Shareece
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Oily
    Concerns Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Hazel
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    4/28/25
    Mascara

    ILIA Lash Mascara has a formula that moisturize lashes and helps separate lashes. It coats lashes and helps lengthen. I like how there was no smudge and the bristles are small enough for the top and bottom lash.

  • Jessica
    Reviewing
    Limitless Lash Mascara
    I recommend this product
    Skin Type Combination
    Concerns Visible Pores
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Green
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    4/28/25
    Perfect for a natural look

    I received ILIA Limitless Lash Brown Mascara as a sample for my review. I thought this mascara did a great job of separating my lashes and giving a natural look. It’s easy to layer to give a more thicker lash or use as a base under your favorite mascara.