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The Cleanse Soft Foaming Cleanser

$20 USD

4.3
Rated 4.3 out of 5 stars
683 Reviews
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ILIA soft foaming cleanser bottle with its beige cap placed beside it.
The Cleanse Soft Foaming Cleanser
A close-up of fluffy white foaming cleanser texture.
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser
ILIA soft foaming cleanser bottle with its beige cap placed beside it.
The Cleanse Soft Foaming Cleanser
A close-up of fluffy white foaming cleanser texture.
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser
The Cleanse Soft Foaming Cleanser

Hydrate. Soothe. Refresh.

Mini

Full Size
Mini
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PAIR IT WITH

Barrier Build Skin Protectant Cream to moisturize + strengthen the skin barrier.

$20

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Reset your skin. This foaming facial cleanser feels like nothing—but does everything. Removes makeup, mineral SPF, and pollution without stripping. Respects pH for a healthy skin barrier. Replenishes hydration that’s normally lost during cleansing. ​​Rinses clean to leave skin soft and refreshed—ready for the rest of your ritual.

Formulated without fragrance. pH-balanced. Safe for sensitive eyes + skin.

Full Size: 6.76 fl oz / 200 ml
Mini Size: 1.52 fl oz. / 45 ml 

Awards:
- Best Cleanser, Men's Health Grooming Awards (2024)

Thoughtfully Formulated

  • Vegan
  • Cruelty-free
  • FORMULATED WITHOUT FRAGRANCE
  • pH-balanced
  • Safe for sensitive eyes + skin

Clinical Results

Clinically proven to hydrate skin and maintain pH*

Clinically proven to remove makeup, mineral SPF, and pollution*

96% said skin felt soothed, supple, and soft**

96% said the appearance of pores was reduced**

*In an instrumental study. **In a 21-day clinical study of 50 women and men from 18-60.

Key Ingredients

Hydrating Sugar Complex
Natural sugars draw moisture into skin to replenish hydration—even after rinsing.

Plant-Based Surfactants
Gentle sulfate alternatives create a soft lather that dissolves buildup without drying.

How to Use

Lather Up
In the morning and at night, massage 2-3 pumps of foam into damp or dry skin.

Come Clean
Rinse skin thoroughly with warm water. Repeat if needed to remove long-wear makeup.

Why We Love It

Soft clouds of foam sweep away makeup, mineral SPF, and pollution—all without drying or disrupting skin’s pH balance.

Founder's Note

“Cleansers always broke me out, left a residue, or stripped my skin. I was looking for something gentle enough for all skin types, but effective enough to remove makeup. As simple as it is, The Cleanse checks all of those boxes and more.”

— Sasha

Behind the Bottle

We design packaging with the planet in mind. Instead of glass—which would increase our carbon footprint—we chose HDPE (high-density polyethylene) and PP (polypropylene) plastics that are easy to recycle.

  1. Rinse the bottle, cap, and pump thoroughly.
  2. Place bottle + cap in your recycling bin.**
  3. Recycle the pump through Pact Collective. Download your free shipping label.
*Bottle only. **Curbside recycling programs vary by location. Check local guidelines for more i

FAQ

If we didn't answer your question, contact us.

4.3
Rated 4.3 out of 5 stars
Based on 683 reviews
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683 reviews
  • Diane M.
    Verified Buyer
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    6/27/24
    Great Cleanser

    Couldn’t wait to try this cleanser and it didn’t disappoint me at all. Nice, cleansing, with no residue left behind.

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  • Asia D.
    Verified Buyer
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    4/22/24
    I hate soap

    I've always abhorred cleanser that leave my skin tight, hot and painful. This stuff though feels like nothing and removes everything. WOW. I can now wash my face in peace.

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  • MICHELLE H.
    Verified Buyer
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    1/25/24
    Melt The day away….

    Really loving this foamy cleanser… melts the day and makeup away without that stripped dry feeling and leaving my face refreshed and ready for skincare routine… which has been using the new face milk :)

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  • Theodora R.
    Verified Buyer
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    10/30/23
    This is the best!

    I love the way my skin feels after I cleanse with this product and was SO Happy to see the smaller (travel) size offered! I ordered 2 as it is not always available.

    I find this cleanser does remove my makeup -- all of it. I use 3 pumps, take some time to let it do its work as I massage my face, and then use a face cloth over my entire face to help remove my eyeliner and mascara (all ILIA, of course :).

    My photo is with makeup, but I think I have covered the most important parts for this cleanser. I highly recommend this product!

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  • Entwashian
    Verified Buyer
    Reviewing
    The Cleanse Soft Foaming Cleanser
    I do not recommend this product
    Rated 2 out of 5 stars
    9/12/23
    Extremely gentle

    I received the Ilia "The Cleanse" Soft Foaming Cleanser + Makeup Remover from PinchMe in exchange for review. While I like self-foaming cleansers, I thought the lather on this was a bit thin. It didn't want to stay on my face so I could work it into the skin; it wanted to rinse off right away. Perhaps due to that, I had some trouble using this to remove makeup, even though I followed the directions (2-3 pumps; repeat if using long-wearing makeup). I prefer using this in the shower on no-makeup days for just removing skincare. It does sting a little if it gets in the eyes. Although it is unfragranced, it has a skincare-y smell that I did not find pleasant, but it wasn't anything unusual for unfragranced skincare. I think this would be a good product for someone who needs something extremely gentle.

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