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Very light with cool undertones

Formentera SF1

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Skin that looks like skin.

What it is: A weightless, medium-coverage foundation with a natural finish—now featuring potent levels of smoothing Niacinamide and soothing Allantoin.

How it works: This silky, breathable formula melts in and moves with you, seamlessly blending and blurring for skin that looks like skin. Potent skincare ingredients Niacinamide and Allantoin visibly improve skin with every wear, minimizing the look of uneven tone and texture over time. Skin is left looking real and radiant—like you, just more polished.

What else you need to know:
Size: 1 fl oz | 30 ml
Dermatologist-tested. Non-comedogenic. Safe for sensitive skin. Formulated without fragrance. Cruelty-free. Vegan.

- Best Multi-Tasking Foundation, PureWow Editors’ Pick (2022)
- Best Clean Foundation, EBONY Beauty & Grooming Awards (2022)


How to Use

  • Prep skin with a few drops of True Skin Radiant Priming Serum. Allow 60 seconds for it to sink in.

  • Shake well. Uncap the bottle and dispense 1-2 pumps into your hand.

  • Blend into skin with your fingers, a makeup sponge, or a brush, like our Complexion Brush or Perfecting Buff Brush.

  • Build your coverage by applying another thin layer wherever needed.

  • Finish by pressing your palms against your skin to help the formula melt in.

  • For a soft-matte finish, set with Soft Focus Setting Powder.


**Aloe Barbadensis Leaf Juice, Coconut Alkanes, Caprylyl Methicone, Polyglyceryl-6 Polyricinoleate, Cetearyl Isononanoate, Polyglyceryl-2 Isostearate, Boron Nitride, Dimethicone, Disteardimonium Hectorite, **Niacinamide, Oryza Sativa (Rice) Hull Powder, Gluconolactone, Sodium Chloride, Isopentyldiol, Glycerin, Coco-Caprylate/Caprate, **Allantoin, Sodium Benzoate, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Sclerocarya Birrea Seed Oil, Squalane, Tocopherol, Pentylene Glycol, Triethoxycaprylylsilane, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Calcium Gluconate, Ethylhexylglycerin, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Phenethyl Alcohol, Bisabolol. May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)..

**Included at an active level—i.e., a percentage shown to benefit the skin.


  • What level of coverage does True Skin Serum Foundation provide?

    True Skin Serum Foundation offers medium coverage that you can easily build up by applying more layers.

  • What kind of finish does it have?

    True Skin Serum Foundation has a natural, skin-like finish. Once it melds with your skin, you won’t know you’re wearing anything. If you prefer a soft-matte finish, you can set it with Soft Focus Setting Powder.

  • Did the formula change?

    Our reformulated True Skin Serum Foundation is now boosted with skincare ingredients Niacinamide and Allantoin to help smooth and soothe with every wear. It still delivers the weightless, buildable coverage you know and love.

  • Did the shades change?

    The existing shades didn’t change, but we added 12 new shades to cater to even more skin tones. Formentera SF1 is best for light skin with cool undertones.

  • What's the difference between True Skin Serum Foundation and Super Serum Skin Tint SPF 40?

    True Skin Serum Foundation is a buildable, medium-coverage foundation with a natural finish. Super Serum Skin Tint SPF 40 is a tinted serum with light coverage, mineral SPF, and a dewy finish. Both formulas are powered by potent levels of skincare ingredients to visibly improve bare skin over time.

  • What skin types is it for?

    True Skin Serum Foundation is designed for anyone who wants medium coverage that looks like skin. Smoothing Niacinamide and soothing Allantoin have benefits for all skin types.

  • How should I apply it?

    You can apply it with your fingers, a makeup sponge, or a brush—it’s up to you. We like to apply it with our Complexion Brush or Perfecting Buff Brush for the most seamless application.

  • How can I recycle the packaging?

    Once clean and empty, the bottle is recyclable through most curbside recycling services. Check your local recycling guidelines to be sure. The pump and cap can be recycled for free through our partnership with Pact Collective.

A Closer Look

The foundation for better skin. Weightless, silky coverage—powered by skincare actives to visibly smooth and soothe with every wear.

  • vegan
  • cruelty-free
  • formulated without fragrance or gluten
  • non-comedogenic
  • safe for sensitive skin

Key Active Ingredients

  • Niacinamide

    Helps visibly smooth skin texture and refine uneven tone.

  • Allantoin

    Helps soothe and support skin's natural glow.

  • Aloe

    Helps nourish and hydrate skin with a featherweight feel.

Sasha's Tip

“My goal was to create a foundation that looks and feels like the best version of your skin. Now, we’ve updated the formula with skincare actives to visibly improve bare skin with each wear. It’s the same undetectable, second-skin coverage I love for a more polished look—boosted with built-in skincare.”

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Clean, skin-centric beauty.™

We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.