100%100% said it instantly blurs skin.**

100%said it feels weightless.***

96%said it doesn't crease.****

In a 28-day instrumental study of 22 people (*). In a clinical study of 53 people: immediately (**); after 12 hours (***); after 21 days (****).

Matrixyl™ 3000 Glyx peptides

Boost elasticity + reduce the appearance of fine lines + wrinkles.

Caffeine

Extracted from coffee beans to visibly depuff + revive tired eyes.

Sea Fennel Extract

Sustainably sourced retinol alternative that brightens, firms + smooths.

On the Dot

Apply dots just where you need it for under-eye brightening or spot concealing. The teardrop-shaped wand lets you get into corners with precision.

Blend + Blur

Blend with your fingers or the Blending Brush.

Swipe for More

Swipe onto cheeks, forehead, or chin for more coverage. Our Complexion Brush or a makeup sponge works well to create an all-over blurred effect.

Let It Set

The self-setting formula forms a flexible layer that wears for 12 hours—no powder needed.

Subheader

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore.

Subheader

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore.

Concealer

(932)

Featherweight. Self-setting. 12-hour wear.

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 34

Select Shade $32

Foundation

(15,983)

Hydrates, Smooths, Protects with SPF 40

Formula:: Liquid Serum
Coverage:: Light
Finish:: Dewy
Shades:: 30

Select Shade $48

(4,377)

Medium Coverage, Natural Finish

Formula:: Liquid
Coverage:: Medium
Finish:: Natural
Shades:: 30

Select Shade $56

(2,592)

Medium Coverage, Natural-Matte Finish

Formula:: Swipeable Stick
Coverage:: Medium
Finish:: Natural-Matte
Shades:: 42

Select Shade $50

Step 1 The Base Face Milk

Start by creating a smooth, hydrated canvas for makeup.
Step 2 Super Serum Skin Tint SPF 40

Smooth onto skin for an all-over tint + mineral SPF.

Select Shade - $48
Skin Blur Serum Concealer - NEW

Step 3 Skin Blur Serum Concealer

Add extra coverage where you want it—like blemishes or dark circles.

Select Shade - $32
Step 4 Soft Focus Blurring Blush

Sweep onto cheeks to finish with a glowy, dimensional flush.

Select Shade - $36

Why We Love It

Inspired by soft, airy fabrics that drape and move with you, this weightless concealer flexes like real skin for 12-hour wear.

Founder's Note

— Sasha

Place the outer carton in your curbside recycling bin.
Clean the tube, wand, and cap.
Send the tube, wand, and cap to Pact. Drop them in your nearest collection bin, or download your free shipping label once you collect 10 empties.

Skin Blur Serum Concealer has a self-setting formula, which means that it dries down with the warmth of skin. As it sets, it forms a flexible layer that resists creasing for 12 hours—no powder needed.

Skin Blur Serum Concealer is great for mature skin. The self-setting formula resists creasing in fine lines and wrinkles, and it’s formulated with powerful anti-aging skincare to boost elasticity and firm skin over time.

Yes, Skin Blur Serum Concealer was clinically tested on sensitive skin. It’s also fragrance-free and non-comedogenic, making it ideal for all skin types.

Matrixyl™ 3000 Glyx is a complex of two peptides (the building blocks of protein), which are known to boost elasticity and reduce the appearance of fine lines and wrinkles.

Yes, Skin Blur works well as all-over coverage. Just swipe the wand across larger areas—like the cheeks, forehead, or chin—to even out skin tone and create a smooth, blurred finish.

Finding your shade match is easy—visit Find My Shade for quizzes and shade comparison guides for personalized recommendations. Need more help, check out our Shade Match Guide article to see how your shade translates across ILIA products.

4.6

Rated 4.6 out of 5 stars

Based on 932 reviews

Write a Review (Opens in a new window)

932 reviews

Sort

Amorette S.
Verified Reviewer
I recommend this product
Skin Type Normal
Concerns Dark Circles, Uneven Texture, Puffiness
Skin Tone Cool
Undertone Warm
Age Range 35-44
Reviewed by An incentivized reviewer
Reviewed By An incentivized reviewer
Rated 5 out of 5 stars
10/1/26
Amazing
The best blur concealer I used. Smooth to apply and it glides in place. I received this as a free sample and that helped me realize this is the best I have used in a while. I definitely recommend you try it also.
Was this helpful?
tracy
I recommend this product
Rated 5 out of 5 stars
9/30/26
5 Stars
This is a great product! It goes on smooth and blends like butter.
Was this helpful?
Joni G.
Verified Buyer
I recommend this product
Skin Type Sensitive
Concerns Redness, Breakouts, Blackheads, Sensitivity, Visible Pores
Skin Tone Neutral
Undertone Warm
Age Range 55-64
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Piqué 7C
Rated 5 out of 5 stars
9/30/26
A little powerhouse!
you only need a little, and it does the trick. I used the ilia shade finder and purchased the recommended shade — nailed it. I’m impressed with way the shade finder could be so spot on, that’s terrific help when ordering online.
Was this helpful?
Jamie S.
Verified Buyer
I recommend this product
Skin Type Normal
Concerns Sensitivity, Eczema, Breakouts, Dark Circles
Skin Tone Neutral
Undertone Cool
Age Range 25-34
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Piqué 7C
Rated 5 out of 5 stars
9/29/26
WOW
I bought this because I ran out of Ilia's previous formula. Major upgrade! Love this stuff!
Was this helpful?
Kimberley W.
Verified Buyer
I recommend this product
Skin Type Dry
Concerns Fine lines + Wrinkles, Sensitivity
Skin Tone Neutral
Undertone Neutral
Age Range 45-54
Reviewed by An ILIA customer
Reviewed By An ILIA customer
Skin Blur Serum Concealer Shade Modal 16N
Rated 5 out of 5 stars
9/28/26
Loving this
I’m really loving this concealer for my mature skin. It goes on smooth last all day. I highly recommend.
Was this helpful?

NEW LIMITED EDITION HOLIDAY SETS ARE HERE | SHOP THE COLLECTION

Skin Blur Serum Concealer

Thoughtfully Formulated

Clinical Results